Half of all alcohol ads on TV are seen by kids.
If alcohol advertising doesn't belong during cartoons, why is it okay during live sport? In 2012, 245,000 children under 12 watched the NRL Rugby League Grand Final.
Alcohol advertising on commercial television is banned during children's viewing hours and only airs between 8:30pm and 5:00am. But a loophole in these regulations means there's no limit on the amount of alcohol advertising that can be shown during live sports broadcasts, when thousands of young children are watching.
Alcohol in sport
Research shows us that alcohol marketing is saturating places and times when children are present, particularly during sporting events like NRL finals series and the AFL grand final, which is Australia's most watched sporting event. It reported that 18 per cent of the NRL's grand final broadcast contained some form of alcohol promotion and the 2012 AFL grand final featured a similar amount of alcohol advertising.
Sporting broadcasts are extremely popular with children, even more so than some cartoons. Children that regularly see alcohol advertising are more likely to start drinking at a younger age and drink at harmful levels as an adult.
Why is it a problem?
The more alcohol advertising that a young person sees, the more alcohol they are likely to drink.
Drinking from a young age damages the human brain, and increases the risk of having alcohol problems as a teenager and an adult.
Close the loophole
Share the video to join our call for no booze ads before 8.30 pm. No exceptions.