Big Day Out

Alcohol beverage companies do not seek to promote their products at events which are designed to clearly target people under the legal drinking age [ABAC Code 2013] 

Ad:
Alcohol companies sponsor the Big Day Out 

Where it appeared:
Regularly on promotional materials for the 2013 Big Day Out.

The community said:
Alcohol companies have "colonised" the event to promote their products to young people.

Read more at http://www.smh.com.au/national/addiction-campaigners-condemn-big-day-out-alcohol-sponsorship-20100121-moae.html#ixzz2T8vkfZHo

What the advertiser said:
The national event producer for the Big Day Out said there was no need to change the event, which kept patrons under 18 from where alcohol was served, and that underage drinking was not a problem at the Big Day Out.

Discussion:
The issue here is not just about whether or not there is underage drinking. Of concern is the exposure of young people to alcohol advertising, which the Big Day Out is facilitating.

Tell us what you think...

Leave a comment