Strike Bowling

Ad:
Strike Bowling billboard

Where it appeared:
1 June 2011, near Richmond (Victoria) railway station, facing Punt Road, Richmond.

The community said:
The ad is out of touch with state and federal government objectives for health and safety, and current social policy and community expectations in relation to the association of children with alcohol consumption.

Discussion:
Hazardous and harmful drinking by young people is widespread in Australia. The prevalence of risky drinking among young people is currently at record levels and the age at first drink is decreasing. The ad fails to present a mature and responsible approach to the consumption of alcohol beverages; it encourages excessive consumption of alcohol and under-age drinking; and it constitutes a dare to drink alcohol.

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